← In the Chair
The free companion textbook
The five muscles, worked end to end.
A short, readable open textbook that teaches the method behind the programs, decide, investigate, negotiate, persuade, respond, followed through one running small business. Free to read, share, and adapt.
What's inside
Built to teach
- One chapter per muscle. Decide, investigate, negotiate, persuade, respond, each taught the way the packets play it.
- Worked, not lectured. Every idea is carried through Sunny's food truck, with the numbers shown and checked.
- Practice with answers. Try-it problems and a full answer key, so students can work and self-check.
- No prerequisites. Written for first-years, no business background and no software needed.
For instructors
From reading to running
- The book is the method. The In the Chair programs are the live, team-based version your students play in one class block.
- Drop-in ready. Each program is a printed packet with a facilitator guide, answer key, and four-part rubric.
- Adopt it freely. Assign the book, excerpt it, or remix it into your own materials under CC BY 4.0.
- Start with a free sample. One full exercise, no card required, then add a program, the bundle, or a department license.
Teaching with it?
Tell us, and we'll help you run it.
The download is free and needs no sign-up. If you're considering it for a class, leave your details and we'll send facilitator resources and a free sample packet, no obligation.
Open license
This book is licensed under Creative Commons Attribution 4.0 (CC BY 4.0). You may copy, share, and adapt it for any purpose, including your own course materials, as long as you credit it. Suggested credit: “In the Chair: The Five Muscles of Business,” by Alton Henley, licensed under CC BY 4.0, inthechairlab.com.